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BUSINESS IDENTITY ASSESMENT |
| 1. Why is a logo/identity/brand important to you? |
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| 2. What is the full business name that you want to appear with the logo? |
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| 3. How long have you been in business? |
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| 4. What are your long-term business goals? |
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| 5. When people ask what your company does, what do you tell them? |
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| 6. What services/products do you offer? |
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| 7. Why should people choose you over your competitors? What sets you apart? |
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| 8. Who are your primary competitors? (include URLs if possible) |
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| 9. How would you like to have people perceive your business? Be specific and avoid generalizations.
Examples might include words like “fast,” “high tech,” “caring,” “funky,” “friendly,” etc |
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| 10. Are there any particular colors that represent your industry? Are there any colors that you personally like? |
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| 11. Are there colors used by your competitors? Are there any particular colors that you would prefer we avoid when developing your identity? |
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| 12. Are there any particular icons or imagery that we should avoid (either for reasons of personal preference, competitor usage, or industry clichés)? |
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| 13. When selling your product/service, what primary strategies do you use (ex: advertising, website, direct mail, cold calls, etc.) |
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14. What is the driving force behind your business? (ex: helping people, creativity, problem solving, wealth, etc)
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| 15. Who is your ideal client/customer? (list as much detail as possible: age, location, financial demographic, male/female, etc) Why? |
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| 16. If you have an existing logo, what do you like and dislike about it? Why? |
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| 17. Do you have a slogan? Does it need to be included with your marketing materials? |
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| 18. How will you use your new logo? Where? What media? (ex: signage, website, letterhead, billboards, vehicle graphics, etc) |
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